Seafood Shoppers Still Spend More — A Quiet Win for the Industry

While overall seafood consumption in the UK has dipped recently, new retail data shows that customers who buy seafood remain among the highest‑value shoppers. They tend to spend more per visit, buy higher‑quality products, and return more frequently.

This is encouraging news for the wider seafood sector. It shows that consumers still trust and value seafood when it’s sourced responsibly and handled with care.

For Highland Farms, this mirrors what we see daily. Customers — retailers, chefs, and distributors — want seafood that’s processed to high standards with full confidence in safety and traceability.

Seafood’s place in the retail landscape remains strong. As shopper behaviour evolves, we’ll keep supporting our partners with reliable supply and products they can offer confidently.